Ten Shocking Facts
- BBB isn’t a government organization.
Contrary to popular belief, BBB is not run by the government. BBB is a “nonprofit” entity who sells ratings and advertisement space to other companies.
- BBB makes money from small and big businesses.
Typically, the larger your business, the more money you pay BBB for listings and ads. This is how they make their money. Much like Angie’s List or HomeAdvisor. BBB is not an altruistic website looking to do the right thing. They’re in it for the money.
- BBB has no algorithm.
The nerds don’t run BBB. It is run by CEOs who expect to see their profit margins go up every year. This is why many poorly rated companies on other sites have high ratings on BBB. “Show me the money!” – anonymous BBB CEO
- BBB accredited Hamas
In 2010, BBB accredited Hamas, a renowned terrorist organization, which begs the question: whose money will BBB NOT accept?
- BBB charges to advertise
Those ads you see on the side of the listing pages? Yep, paid for by companies looking for a leg up. Again, this company does not prioritize consumer happiness over capital.
- BBB claims to be a nonprofit
The CEO of BBB makes hundreds of thousands of dollars a year. I guess everyone is nonprofit, after they buy their mansion, third boat, and a $12 latte every morning.
- BBB is (former) “darling” of Wall Street
BBB used to be the go-to company for accrediting Wall Street tycoons. Nothing sketchy has ever happened on Wall Street, right?
- In 1915, #1 category on BBB was door-to-door insurances sales
My great-grandma loved answering the door and talking to insurance people every day.
- In 2018, #1 search on BBB was roofing
Despite its hypocrisy, this site generates a lot of leads for roofers.
- #1 complaint category on BBB is online retailers;
#2 complaint is solicitors calling about extending your car warranty.
Yes, there is no doubt BBB will sell to any company with a large enough checkbook.