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    Beacon Hits Record Sales + Florida Insurance Updates

    This week, we dive deep into some pressing issues and heartwarming stories in the roofing industry.

    • From insurance controversies and market updates to community heroism.
    • Let’s unpack the highlights that matter to you!

    Insurance Policies Under the Microscope

    Should Roof Coatings Equal Roof Replacements?

    In a move that’s stirred the pot, Citizens Insurance in Florida has drawn a line in the sand, ruling out roof coatings as substitutes for roof replacements in 2022. This decision isn’t just a drop in the ocean; it’s a potential tidal wave. With over a million Floridians relying on Citizens, this policy could set a precedent nationwide, especially as state-backed insurance grows amidst the ongoing insurance crisis.

    • Key Takeaway: What Citizens decides could shape the future of roofing insurance policies across the country. But the question remains, should roof coatings be given the same weight as full replacements?

    State Insurers Brace for Impact

    An investigation has thrown a spotlight on the readiness of state-run insurance plans in Florida and California, revealing a potential financial chasm in the event of major natural disasters. With liabilities stretching into the hundreds of billions, the real worry is what happens if these funds fall short. The domino effect could see costs ricocheting back to homeowners and insurers alike.

    • Key Takeaway: The financial stability of state insurers is on thin ice. As reforms loom on the horizon, the industry could be on the brink of significant change.

    Market and Manufacturing Moves

    Beacon Shines Bright with Record Sales

    Beacon’s latest earnings report is nothing short of stellar. Marking year-over-year growth for an impressive 12 quarters straight, Beacon’s aggressive expansion strategy has paid dividends, literally. With net sales soaring to over $9 billion in 2023, Beacon’s footprint in the roofing supply market is not just expanding; it’s exploding.

    • Bulleted Insights:
      • Beacon’s net sales hit a record $9 billion in 2023.
      • The company’s aggressive strategy includes acquiring 21 branches and opening 28 new locations.
      • Beacon’s market presence is not just growing; it’s firmly entrenched.

    A New Standard in Roofing Approaches

    Oklahoma might soon follow Louisiana’s footsteps by adopting the Fortified Homes Program, offering homeowners up to $10,000 in grants for roof strengthening. This move isn’t just about repairs; it’s a potential pivot towards incorporating fortified standards into building codes, signaling a shift towards more resilient roofing solutions.

    • Bulleted Insights:
      • The Fortified Homes Program could set a new standard for roofing, emphasizing resilience.
      • Oklahoma’s adoption of this program signals a growing trend in state-supported roofing enhancements.

    Scandals and Scams Shake the Industry

    A Roofing Ruse Unraveled

    In a tale of deception, the owners of H&R Roofing & Construction in Massachusetts have been caught in a web of fraud, dodging workers’ comp premiums and misappropriating COVID relief funds. The Solanos’ scheme, spanning eight years, has landed them in hot water, facing substantial fines and up to 30 years behind bars.

    • Key Takeaway: The roofing industry is not immune to fraud. The Solanos’ case serves as a stark reminder of the consequences of deception.

    Community Corner: Acts of Kindness

    Local Heroes Step Up for a WW2 Veteran

    In a heartwarming turn of events, the Baton Rouge community rallied to support a World War Two veteran in need. Thanks to the local news and Premier South’s generosity, the veteran’s roofing woes were addressed, showcasing the profound impact of community support and the industry’s spirit of giving back.

    • Key Takeaway: The roofing community’s capacity for kindness shines bright, proving that beyond the shingles and slopes, it’s the people and their stories that truly matter.
    Hook Agency: Roofing Lead Generationhttps://hookagency.com/roofing-marketing/
    Hook Agency does Websites, SEO, and PPC for Roofers around the country, helping build lead generation systems you own. Our website design is custom, our SEO is consistent, and we know how to bring lead costs down on Google ads. Set up an intro call here to start the conversation.

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    Official Recordings
    All keynote and break-out presentations
    video & slides from speakers

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