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    7 Types of Roofing Contractors: From Owner Operators to Storm Chasers

    The goal of Directorii is to help homeowners find a contractor in their area

    There are many types of roofing contractors, and finding a trustworthy and reliable one is never guaranteed, Directorii backs up each one of the companies listed on their platform with a $20,000 guarantee.

    This means that as soon as someone hires one of Directorii’s contractors, they’re protected from abandonment, shoddy workmanship, and a litany of other issues that may arise during a given home improvement project.

    Still, choosing the right contractor on Directorii may be a challenge, considering that soon they will have a number of different contractors listed in various markets.

    Having multiple options for contractors applies to all trades, but this is especially true in roofing.

    That’s why Directorii founder Dmitry Lipinskiy has examined roofing companies of all sizes, to make sure that as a customer of Directorii, expectations are clear, and you have an idea of what you’re signing up for.

    For this exercise, Lipinskiy created five categories from which to judge roofing companies:

    • Price
    • Quality
    • Responsiveness
    • Risk
    • Customer Service

    Each level of roofing company was graded using this criterion, and then their respective composite scores were tallied.

    The results from this examination are listed below.

    A reminder:

    If you’re looking for a contractor for your next home improvement project, visit Directorii today and let their experts guide you through solving whatever issue is affecting your home!

    1. Owner-operators ($100,000-$1 million in revenue per year)

    Quality contractor at this level – Shawn York of Star Improvements of Michigan

    These are the smallest companies Lipinskiy looked at, but they’re also the ones where you’re most likely to be dealing directly with the owner of the company.

    Quality and price are usually good with these contractors, but customer service and responsiveness are lacking.

    “Because they do too much, they usually don’t answer their phone fast enough,”

    says Lipinskiy.

    “They’re too small to take care of the customer in the long run.”

    This helps explain why 80% of owner-operators go out of business after two years.

    Score = 4.2

    2. Small business contractors ($1-3 million)

    Great contractor – Eric Richardson and Roofing Specialists of San Diego

    Companies who generate this amount of revenue typically better understand how a business should be run.

    They have sales reps and a receptionist to help manage their clients, but they are still learning and susceptible to mistakes.

    “Even after these contractors start scaling, the failure rate is still high,”

    says Lipinskiy,

    “who cites that 80% of these contractors will go bankrupt after five years.”

    Score = 4.4

    3. Middle business contractors ($3-5 million)

    Great example – Charlie Anderson and Steve Snyder of Dreamworx Exteriors

    A roofing company of this size typically understands their processes better, and thus are capable of managing multiple jobs at once.

    One downside to this level of contractor is that while their efficiency is good, they might sacrifice quality in order to maintain their rate of job completion.

    Says Lipinskiy of these companies:

    “They are usually more responsive because a bigger overhead means you have to bring in more business and take care of more customers.”

    Despite the fact that the quality of their work can sometimes be overlooked, the risk for homeowners is less because these companies also have the resources to correct any issues.

    Score = 4.6

    4. Top local contractors ($5-15 million)

    Great example – Eric Reno of Paramount Building LLC

    A top contractor like Eric Reno has mastered his system and know what needs to happen in order for his business to succeed.

    These companies are well-known in their markets and have usually found their niche, but they may not be looking to scale.

    As a result, clients can rest easy knowing they will be taken care of and that a contractor in this category is an expert at knowing what works for his business and clients to feel satisfied.

    Score = 4.6

    5. Local leader ($15-50 million)

    Great example – Paul Kirkwood and Rapid Roofing

    A contractor who is a local leader will likely have a higher price than their competitors because they have more overhead they need to take into account, but that doesn’t necessarily equate to a better service for customers.

    “When you manage this amount of money, you need office help, CPAs, and managers,”

    explains Lipinskiy, adding that

    “but here you might have some issues with quality.”

    This isn’t to suggest that someone in this category is inept. Their services are likely on par with their competitors, but the differentiating factor with them is their systems are better.

    Like other bigger companies, they have more infrastructure in place to provide exceptional customer service, so if there is a problem, they can swiftly repair it.

    “When you have a big system, now you become corporate, and that comes with bureaucracy,”

    notes Lipinskiy.

    Score = 4.2

    With Directorii, customers can choose a contractor of any size.

    Check out their list of contractors in your area today!

    6. National leader ($50-500 million)

    Great example – Dustan Biegler of Apple Roofing

    These companies operate on a national level and have systems in place that are capable of dealing with any type of issue.

    Their workmanship is the same as their competitors, but sometimes less because they’re going through a lot of different subcontractors every year.

    With these entities, their volume supersedes any attempt at achieving perfection on the roofs they service.

    “I’m not saying their quality is horrible,”

    says Lipinskiy.

    “It’s just much harder for them to control the quality.”

    Score = 4.2

    7. Storm chaser (Amount of revenue varies for each company)

    Warning:

    Storm chasers can cause you and your home countless headaches!

    If someone from out of town is knocking on your door and asking to repair your roof, Lipinskiy warns that you exercise extreme caution.

    “Storm chasers are money-driven and travel every year to different markets,”

    he remarks, mentioning how these companies rely on local labor.

    This approach can lead to poorly managed jobs and quickly strewn together crews.

    “When you deal with money-driven people, they’re not focused on customer service,”

    says Lipinskiy.

    Score = 3

    To see a case study regarding how poorly a storm chasing company can be run, check out Lipinskiy’s exposé of Mike Powers and To Serve Contracting!

    Interested in learning more about how Directorii services homeowners?

    Check out Directorii’s FAQ page!

    Quentin Super
    Senior Copywriter at Roofing Insights, author of the internationally-selling book The Long Road North, founder of quentinsuper.com

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    Roofing Online Business School
    Our school will teach you everything you need
    to know about the roofing business
    Roofing Process Conference
    December 9th - 10th, 2021
    Rosen Centre
    9840 International Dr, Orlando, FL 32819

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