Enhancify is an excellent resource for contractors because they make it possible for small business owners to offer financing to homeowners who otherwise could not afford the price of a new roof.
Now, on to our 2023 Roofing Business Guide! When Dmitry put this piece together he answered the simple question: what would I do – knowing what I know now – if I were to start a new roofing business today?
He boiled it down to a 10 step process that actually applies to many different businesses beyond the roofing industry.
Watch the video for the in-depth explanation, but here are the cliff notes:
Step 1: Create a Brand – make your business stand out
Step 2: Go Paperless – use technology to work smarter, not harder
Step 3: DIY Website – keep it basic to get up and running
Step 4: Invest in Content – document your journey
Step 5: Join a Marketplace – Yelp, Thumbtack, BBB; at least try the free versions
Step 6: Offer Financing & Learn to Sell It – this is where Enhancify comes in! They provide easy financing options for small businesses to offer their customers – a crucial sales tool in the roofing industry and other trades.
Step 7: Marketing Budget – put at least 5% of all gross sales into marketing
Step 8: Find a Mentor – find someone who can help you with your weaknesses
Step 9: Go to Industry Events – build your professional network and learn from industry experts
Step 10: Leadership – learn how to manage people, delegate & communicate (no matter where you’re starting from, there’s always room to grow in this area of life!) Good leadership skills are essential for being able to attract and retain good talent on your team.
When starting a new business, it’s easy to feel overwhelmed by all the things that need to get done. Taking things step-by-step can make the journey much more manageable.
If you’re looking for more information like this, check out our online Roofing Business School: https://roofing-school.com/
We go in-depth into roofing business operations, administration, marketing and sales at Roofing Business School. Membership starts at just $49/month, and includes an exclusive weekly live stream with Dmitry on Monday mornings.
Hope this helps you along your way!