The Better Business Bureau, BBB, is an accreditation organization envisioned to create a marketplace where buyers and consumers build trust and integrity for each other. It encourages and supports best business practices while despising substandard businesses. Unfortunately, some of the recent ratings of BBB regarding HomeAdvisor have been disturbing, disquieting, and doubtful in the business community.
BBB bases its rating on a number of factors including the business complaint history and transparent business practices. Considering the negative complaints HomeAdvisor hauls, one can wonder the basis of BBB’s 3.9 star rating for HomeAdvisor. BBB claimed that HomeAdvisor acquired this rating based on 494 reviews.
Dmitry, Founder, and CEO of Roofing Insights researched and discovered that the same BBB has a had graphic chart of HomeAdvisor reviews from the consumers. On its chart, HomeAdvisor has 84 percent negative reviews and 14 percent position reviews. Further analysis shows that HomeAdvisor has 66 negative reviews, 31 complaints, and only five positive reviews in Jun 2017. No equation could average 66 negative reviews over five positive reviews at 3.9 stars, and still maintain an A+ rating.
Credible review companies such as Google, Yahoo and Facebook, among others, could rate HomeAdvisor 1.1 percent. BBB is meant to be a marketplace where the consumers can go and find trustworthy businesses based on their rating. If consumers and contractors subject BBB’s rating to scrutiny, then it may gradually erode the confidence, and trust consumers place in it. BBB has an opportunity to redefine its rating composites to regain and instill trust and confidence in the people.