Facebook and Houzz are online platforms that are great for generating business, and they’re also one reason why NEPA Builders Founder Toby Grzenda has found success in the homebuilding industry.
For Grzenda, he says the benefits of online platforms like Facebook and Houzz include being able to market your company to a wide audience, as well as showcase past jobs that NEPA Builders has completed.
As many people know, building an online presence is essential to attracting customers, many of whom go online and Google how to address their latest roofing problem or how to find a contractor.
If your company doesn’t have an online presence, then you’re missing out on being put in front of hundreds of customers every day who are searching for you!
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One thing to realize about Facebook and Houzz is that while many potential customers visit these platforms, they aren’t necessarily logging on to find a contractor.
Says Grzenda of homeowners who visit these sites:
“I don’t think that they’re necessarily looking for the contractor as much as they’re looking on Pinterest for ideas, and then as they’re looking through ideas they see that you’re a contractor in the area who does this type of work.”
In addition to having a presence on Facebook and Houzz, Grzenda also recommends that contractors run ads on Google.
Doing so will expose your brand to even more homeowners by enabling your company to jump in front of other companies circulating through local algorithms.
Plus, as a contractor, it is important to recognize the value of home shows. While home shows typically don’t produce as much revenue as they once did, due to the advent of online platforms, they are still valuable, especially with older clientele.
“Digital is really the way to go now, but with that being said, when we go to fairs, people will see us and call us later, even if they never visited our display,”
Grzenda reveals.
We have just listed a few ways that roofers can take advantage of digital platforms and begin marketing to their customers in 2021.
Did we miss any?
Let us know in the comments section below!
