We’re here to learn how to make roofing videos that compel action with Josh Bigger and his wife Tawnya. At the Roofing Process Conference in Orlando, Florida last year, they spoke about the importance of social media, and how every roofer should implement the tool into their lives to promote their brand and generate business.
The couple estimates that the roofing industry is ten years behind the rest of the business world, and as a consequence, every day roofers miss opportunities to document their job sites, interactions with customers, and even what happens when they’re off the clock.
“Letting people into your personal life is definitely a plus,”
says Tawnya.
Her and Josh have created quite the reputation in the roofing industry for their comical and off-color videos that never shy away from controversy.
For as silly as the couple can be on camera, they say it’s also helped establish themselves as experts in the industry.
Consider the title of their channel:
Best Damn Roofer.
Josh came up with it even though he admits he’s not the best in his field.
But by branding himself as the Best Damn Roofer, he’s now forever ingrained in many people’s minds as the industry’s best talent, which gives him a huge advantage over his competition.
This isn’t to suggest that everyone should go out tomorrow and proclaim themselves to be the best at what they do. As Tawnya warns, “people can tell if you’re being fake.”
Instead, her advice is to be who you are, whether you’re an avid Trump supporter, or spontaneously force your spouse to get tattoos.
Of course, by showing your true self, criticism will come.
“When you put yourself out there, you’re definitely going to have somebody give an opinion that’s not the nicest. That’s just what they do on social media,”
Josh says.
Over time, your channel may start to exponentially grow. That’s great news, but the Biggers urge growing channels not to instantly jump to monetization.
They say nothing is worse than forcing your viewers to watch 4 minutes of ads for one of your 10-minute videos. Doing so may be counterproductive, and you could lose subscribers.
Of note:
There is no magic number for when to begin monetizing your content. It’s more of a feeling, and everyone experiences it at different moments.
For when that moment arrives, Tawnya suggests people look into Facebook Pixel, as it is a great way to track how your ads are influencing sales.
Now don’t wait any longer! Begin marketing your company today, and don’t forget to subscribe to all of Roofing Insights’ social media pages!
