In 2017 and 2018 Dmitry and team made many tests and comparisons among top 7 shingle brands but GAF wasn’t included. Roofing Insights team had invited GAF to participate but we did not want to include the biggest brand without their approval to participate in the test.
As a result, Roofing Insights received over 2000 comments on our videos and public posts about why GAF were not included. For the past 2 years Roofing Insights would comment that “GAF has been invited”, but the comments kept coming in. According to GAF Timberline® Lifetime Architectural Roofing Shingles, they are North America’s #1 Selling Shingle.
As a result of head to head comparisons in 2018 and 2019 top 3 shingles were made by CertainTeed, Atlas and Owens Corning. These 3 brands and GAF have the most loyal followers in the roofing industry and have roofing contractors and installers who swear by them.
In an invitation to compare, Dmitry compared GAF to best selling truck (Ford F 150) and raised the question: Does best-selling mean the best? Dmitry invited not only GAF but also installers and homeowners who are interested to see the results how big seller compares to its rivals.
Roofing Insights promises to follow the best practices of independent journalism, use scientific methods agreeable to all parties and follow industry standards, at the same time roofing insights is a consumer advocate and have to keep marketing promises and claims in mind, to make sure products are performing as advertised.
All Asphalt shingles have similar materials and design in them: Asphalt, granules, fillers, tar, fiberglass mat, but it doesn’t mean they are built the same. Just like cars, just because they are made of the same materials does not mean they have the same performance. Details matter the most, and what Roofing Insights has been looking closely for years are those details:
- Do granules stick to shingles or fall off malignly (defectively)?
- Will shingles seal and be able to withstand the claimed wind rating?
- Are shingles as heavy as manufacturer claims or missing 20% of its weight? If so what gives?
- Is nailing zone big enough to avoid installation mistakes?
- Are shingles consistent?
Buying a roof is one of the biggest decisions and investments for most homeowners based on material and installation. Most roofs are as expensive as buying a car. Shingles offer protection for your home. Roofing material should be your concern for your home improvements projects.
Roofing insights are competing to be the voice of the roofing community and consumers advocate and helping them to find the best materials to protect their biggest investment.