By Ethen Kim Lieser
If you ever come to a big expo like the IRE here in Dallas, Texas, you need to be prepared to best utilize your time and energy. Over the years, Dmitry has attended plenty of such expos, and he wants to share his top five tips so that you as a roofer can get the most out of this experience.
Tip No. 1: Stick to the plan
Whenever you attend a big expo, there’s going to be countless things to see and hear. So, you must stick to a particular plan. Make this special plan before even setting foot at the expo, as you surely don’t want to miss anything really important. Always start at one end of the expo and try to hit every aisle and lane. If you zigzag through the expo, you’ll likely get lost and not see some of the outstanding available vendors out there.
Tip No. 2: Wear proper footwear
Keep your dress shoes at home and only bring along your running shoes. You’re definitely going to be on your feet the entire day, so you want something comfortable and keep you light on your feet. Your body will thank you, too, as you will be able to protect your lower back and legs.
Tip No. 3: Don’t start partying too early
Yes, it’s good to have fun, but just don’t go overboard. Remember, you’re here to learn and utilize that knowledge to grow your business. You’re not going to be able to do that if you’re already enjoying happy hour before noon. Keep in mind that you’ll have amazing networking opportunities as well. Meeting that one special individual by chance could do wonders for your business in the future.
Tip No. 4: Don’t waste time at booths you won’t use
If you’re an asphalt shingler, don’t waste time at booths that focus on metal roofing. It’s common sense. Know that your time is finite and only spend it at booths that could turn into something positive for your business. Dmitry estimates that about 20 to 25 percent of the booths will fit into what your business really needs.
Tip No. 5: Don’t go to booths without a friend
You will definitely enjoy yourself more if you have a friend along with you at the booths. Not only is it less lonely, but also, if you want to be polite and get out of a certain conversation with a vendor, your friend can help you achieve that. Moreover, your friend might help you later in the night to make better decisions as you mingle and party with other roofers and vendors.
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