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    5 demands to GAF corporation from Roofing Insights community

    Dmitry Lipinskiy is still waiting to hear back from GAF regarding last week’s tell-all, one that exposed the massive shingle producer for their unethical actions over the years.

    To recap, last week Lipinskiy told the world how in 2014 he unknowingly signed a contract with GAF that stipulated he would not review their products.

    This came back to hurt Lipinskiy because later he made YouTube videos in which he condemned the poor quality of some of GAF’s most popular shingles.

    Consequently, Lipinskiy was sued, and eventually he and GAF settled for $15,000. Included in that agreement was a clause that stated Lipinskiy could not review GAF products for five years, nor could he reveal information related to their litigation.

    But last week, Lipinskiy grew tired of GAF’s continuous bullying and revealed the events of the last six years.

    And now, on the brink of another potential lawsuit, Lipinskiy has listed 6 demands for GAF, in no particular order:

    1. GAF admits that their Minneapolis plant is outdated and has been making low quality and defective products for several years

    It’s no secret that GAF shingles are inferior, an asphalt-layered concoction that leaves much to be desired.

    Even worse, the factories these monstrosities are created in rival those one might find in a third-world country.

    People in Minneapolis hate this plant,

    Lipinskiy says of the factory’s employees.

    Wrote one employee in a review:

    Rude, not professional. Not a fun place to work. Workers are treated like cattle. Forced sixteen-hour shifts with little notice. The locker rooms haven’t been updated in 50 years.

    Come on, GAF.

    Instead of throwing millions of dollars at your latest marketing campaign, invest that money into the people and products you already have.

    2. The discontinuation of GAF Glenwood shingles

    While GAF does produce some decent products, Glenwood shingles are not one of them.

    I would like to have a conversation with the idiot who created them,

    says Lipinskiy, but he’s not trying to throw shade. He’s merely curious how such an inept shingle passed the GAF litmus test.

    3. Change the agreement with certified contractors to allow them to talk freely about the quality of GAF products, without the fear of later being sued

    We don’t live in North Korea,

    Lipinskiy tells GAF.

    You’re not the CIA or the government. Let your contractors speak freely about the quality of your product.

    Lipinskiy demands this because GAF does whatever it can to prevent people from reviewing their products, and thus there is no accountability thrust upon GAF.

    This means they can create inferior products for their contractors, then hide behind legalese when contractors and customers are later looking to take action.

    Which leads us to number four…

    4. Allow Roofing Insights to compare GAF shingles

    Contractors and homeowners have a right to know which products are the best, and with GAF’s insistence on remaining out of the spotlight, one can’t help but wonder what they have to hide.

    But Lipinskiy knows all is not well in GAF land.

    GAF, you’re not number one, and you know it. You just don’t want installers to talk about it,

    he says.

    5. Amend their 50-year warranty by changing it to a 30-year warranty

    Asphalt shingles don’t last 50 years.

    That’s just the reality, so GAF’s 50-year warranty is useless, a marketing campaign intended to divert attention away from the product and instill confidence via clever slogans that detract from the shingles’ viability.

    I don’t know how no one’s called out this bullshit before,

    says Lipinskiy,

    but I’m doing it right now.

    6. Compensate Roofing Insights for 2016 lawsuit

    Four years ago, GAF caught Lipinskiy when he was at his most vulnerable.

    This time around, the stakes have changed.

    No longer will Lipinskiy cower in the face of GAF’s legal team, and that’s why Lipinskiy urges GAF to take a different approach.

    Do what’s right. You did not need $15,000 from me [back then]. My lawyer told me you were just trying to prove a point.

    And now Lipinskiy has a point of his own to prove.

    I’m telling you this right now, GAF: you cannot win, and I cannot lose.

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    Quentin Super
    Senior Copywriter at Roofing Insights, author of the internationally-selling book The Long Road North, founder of quentinsuper.com

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