When it comes to marketing your roofing company, there are many different avenues you can take. There is social media, SEO, your website, truck wraps, billboards, commercials, radio, and more.
One of the most underutilized marketing tactics is attending trade shows, and there are plenty to choose from. Today we’re going to talk about some of the key trade shows roofers should be attending in 2021.
But first, let’s talk about why it’s essential to attend to them.
Why You Should Attend Trade Shows as a Roofer
Great Marketing + Exposure For Your Brand
First and foremost, attending local trade shows (and getting a booth) is a fantastic way to potentially land new business. Many roofing trade shows attract homeowners, and getting a booth that you decorate and customize to fit your brand will help increase brand impressions. Even if someone stops by your booth and isn’t ready for a new roof or doesn’t have repairs that need tending to, when they need those things, they’ll think of you first. Bonus tip: Give away, quality swag like t-shirts!
Learn About New Industry Solutions
Trade shows are also an excellent way to learn about new technologies and solutions making waves within the industry. While you’re at the event or trade show, make sure you take some time to visit other booths. For example, if you have a go-to shingle provider, see if they’re in attendance and what they’re up to. Perhaps they are introducing a new type of shingle that provides many unique benefits that you can leverage in your sales processes. Many trade shows will have speakers. Make sure to look at the lineup and subject matters and see if there is anyone you’re interested in seeing.
Great Networking Opportunity
As a roofer, networking with shingle, gutter, and siding providers is essential for maintaining a competitive edge over your competition. You’ll find all sorts of service providers and roofing material brands at the typical roofing trade show. Take advantage of this by meeting as many of them as you can and exchanging information. You might just strike up the strategic partnership of a lifetime.
They Are Fun!
Trade shows are a good time. Just don’t put too much pressure on yourself to come out of there with hundreds of new leads and thousands of new people to your network. Go there to meet folks in the industry and potential clients while being yourself and representing your brand well.
Now that you know why you should be attending trade shows, here are some of the top roofing trade shows to attend in 2021 and 2022:
The International Roofing Expo (2021)
The International Roofing Expo is a massive trade show that is definitely worth attending. In 2021, they offered a virtual event in early March. But don’t worry, you can still attend the in-person event that will be held August 10th-12th in Las Vegas at the Mandalay Bay Convention Center.
The International Roofing Expo brings together over 17,000 professionals to help them stay up-to-date on industry knowledge and the largest selection of services and products. Education, exhibitions, and networking are three of the main pillars the trade show promises.
North East Roofing Contractors Association Expo (2022)
The North/East Roofing Contractors Association (NERCA) Expo has unfortunately been postponed once again to 2022. However, if you’re located in the northeast (Connecticut, Main, Massachusetts, New Hampshire, New York, New Jersey, Vermont, Rhode Island, and Pennsylvania), then make sure to keep an eye on their website to see when they announce the dates for next year.
NERCA puts on this trade show as a way to bring together contractors and associate members along with the other roofers in the northeast. As they say on their website, “Now more than ever, we recognize the value of meeting in-person to exchange ideas, find a competitive edge, and just have a few laughs.”
RCAT Annual Texas Roofing Conference (2021)
The RCAT Annual Texas Roofing Conference in San Antonio is an event that all Texas roofers should consider attending. The conference hosts commercial and residential roofing contractors, builders, remodelers, architects, consultants, and employees to create a hodgepodge of industry professionals. This makes it a great opportunity to learn from some of the best and to network with all sorts of businesses and contractors.
At the RCAT Annual Texas Roofing Conference (June 16th-18), you’ll find the following:
The Trade Show Floor – The trade show floor will feature manufacturers and suppliers of all sizes displaying the full range of products, value-added services, and the most innovative ideas in roofing materials and technology.
Educational Opportunities – Learning is a vital part of the conference, and we offer a wide range of programs that feature industry-leading speakers, fresh ideas, and continuous inspiration to grow and build your business.
Special Events -Special events include our Annual Golf Tournament, Welcome Reception, the RCAT Awards Luncheon, and more!
The Western Roofing Expo (2021)
The Western Roofing Expo in Las Vegas from October 3-5 is another great roofing trade show that you should consider attending. Known as THE premier regional roofing and waterproofing event in the United States, the Western Roofing Expo 2021 features a two-day trade show, 24 educational seminars, two keynote luncheons, The Roofing Games, gold and sporting clays tournaments, an amazing welcome event & auction, unbeatable networking, and live demonstrations starting every hour on the exhibit floor.
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